Client Moving Sounds Studios
Concept, Strategy, Branding, Full Identity
Moving Sounds is an audio/video studio in Bucharest, specialised in the production of music songs and videos for the commercial area. The range of services also includes recording, mix/master, editing and more.
In building its identity, we started from the graphical (geometric) signs with the strongest visual impact – the circle, the triangle and the square. These signs have an audio counterpart — namely ‘Record’ ‘Play’ and ‘Stop’, functions that can be found in any music playback device, be it analogue or digital.
The chosen font family is Gotham, a geometric and modern type that integrates perfectly into this concept and at the same time conveys the desired message.
The colours used are from the RGB spectrum, the color spectrum that defines the digital image, mainly used in video, from photo processing to film image.
As a conclusion, the identity of Moving Sounds is the fruit of the game and the intertwining between these shapes and colours.
Photo Credit: Radu Dumitrescu (Greywolf Studio)
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Symbols
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